Thoughts and ideas on people and technology.
August 5, 2024
Since the dawn of ubiquitous internet, websites have been vying for our attention. The intention behind commercial websites was harmless enough; to inform you of products or services available, like a stereotypical medieval street sign indicating blacksmith, tavern, or baker. But this quickly turned into an arms race with Madison Avenue advertising types employing every dirty trick they could think of to get eyeballs on screens. This led to what we have today, with our websites looking like Times Square or gossip magazine covers. And all this comes at a price; a website design and build for a small to medium sized org from a professional design firm will usually cost between $10,000 and $20,000.
I’m here to rescue you from this, and prove to you that your website can be done for a tiny fraction of that cost. Not only that, but it will be easier to read, require almost no maintenance, be extremely secure, and dirt cheap to host.
Sound too good to be true? You’re right to be skeptical. So I proactively put my words into action and built a version of the ScaleBright website using this framework. You can see it (and easily find your way back to this article) at simple.scalebright.ca.
Are you impressed? Shocked? Disappointed? “But Taylor, how am I supposed to convince my potential customers that I’m a serious business worthy of their patronage with a website like this?!” You probably already know that most of your business comes from happy customers referring others to you. When was the last time someone told you they came because they liked your website? Most likely never. So save yourself the $20,000, or even better, reinvest it into directly improving your services or broadening your product selection. Your customers will appreciate that volumes more.
Interested in a website like this? You can find our contact information at scalebright.ca, or if you prefer, simple.scalebright.ca
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