ScaleBright Solutions - Blog

Thoughts and ideas on people and technology.

What Makes a Website Good?

December 9, 2024

“Can you help make our website good?” is one of the most loaded questions I get. There are many aspects to this question’s galactic gravitas, and their root is another question: what makes a website good?

Before we get there, we have a few other questions that need answering. The first is whether you actually need a website. Would a social media presence and a Google Maps listing do the same job? Or do you need a dedicated online shop or some other functionality that a Facebook Page can’t provide? Who’s your target market? Is it people who don’t have social media accounts or wouldn’t want to mix their social media presence with your business?

Let’s say you’ve gone through all of that and decided you do indeed need a website. What makes a website “good” can be divided into two aspects: engineering and design. In the context of websites, engineering is the behind the scenes stuff that makes it go (think of the mechanical bits of a car), and design is how it looks and feels (all the stuff you see and touch in a car). Unfortunately for us, most places these overlap they’re also juxtaposed. To see this in action head over to simple.scalebright.ca. You’ll notice that it loads extremely quickly and works well on screens of any size. This site was built with an “engineering first” mindset. Designers generally loath this kind of website. Not because it loads fast or scales well, but because to do those things I had to sacrifice design. There are no graphics or images, one font, and only four total colours in use (if you count black and white). There are no fancy contact forms, loading animations, white space considerations, borders, boxes, or bulbous billowing bedazzlements. Just cold, ruthless efficiency. I love it! But it’s not necessarily good.

This takes us into the next consideration. A good website doesn’t necessarily appeal to you; it’s supposed to appeal to your target audience. You might not be your target audience. If you are, great! That’ll make figuring out what your target audience wants in a website easier. Either way, be sure to have some chats with them and keep what they say in mind.

Okay, I know I just finished saying that the highly simplified version of my website isn’t good, but I want to warn you away from the opposite: over-design and over-engineering. Over-design usually manifests as visual overload; too many colours, too many graphics or photos, too much motion. Over-engineering is too much mechanical complexity; a one-page professional bio site doesn’t need to run on a dedicated server on WordPress with fifteen plugins.

There isn’t going to be a one-size-fits-all answer to “what makes a website good?”, because no two website are going to be identical. You’ll probably end up engaging a professional website design firm to both help answer that question for your specific scenario, and to build it for you. Here are some of the questions they’re going to ask and some hints for answering them.

What are your colours, fonts, logos, and other visual assets? If you don’t have these the firm should be able to help (usually for an extra fee), though smaller firms may need to subcontract the work out.

What are the core functions of your website? Is it an online store? Professional bio? Hospitality booking site? A link hub or landing page?

Do you have your website copy ready to go? “Copy” in this context refers to the text that will go on your website. Slogans, product and service descriptions, staff bios, and anything else that consists of a collection of words. If you don’t have your copy, you’ll either need to prepare to write it yourself or hire a third party to write it for you. It’s been my experience that website design firms are very strict about not writing copy, and generally won’t subcontract it either.

Do you have a preferred CMS? A CMS is a content management system, which is a fancy way of saying “thing that makes your website easier to add content to”. WordPress, Joomla, and Drupal are CMSs. Squarespace, GoDaddy, and Wix could be considered CMSs for our purposes too. 99% of you probably don’t care, and that’s a perfectly acceptable answer to give your firm.

What’s your budget? While most of us would probably prefer to spend zero, groceries continue to cost money, so none of us work for free. As of the writing of this article, a multi-page website built by a design firm will range between $10,000 and $30,000.

Want someone to “just take care of” all this website shenanigans for you? You can find us at scalebright.ca.